U.S. hotel forecasts continue to growth

Records continue to be broken, causing the industry’s prognosticators to raise their outlooks. And that’s just what STR is doing, noting that U.S. hotels are expected to exceed earlier forecasts through 2019.

In 2018, the U.S. hotel industry is projected to report a 0.6-percent increase in occupancy to 66.3 percent, according to STR. Average daily rate is expected to grow 2.6 percent to $129.85, while revenue per available room will increase 3.2 percent $86.09. Data analysts also note that RevPAR has increased at least 3 percent each year for the past eight years.

STR and Tourism Economics forecast that next year the U.S. hotel industry will report a 0.2-percent increase in occupancy to 66.4 percent, a 2.4-percent gain in ADR to $132.97 and a 2.6-percent increase in RevPAR to $88.29.