The 2025 edition of ISSA PULIRE, Italy’s most important event dedicated to professional hygiene, officially opened today at Rho Fiera
Milano. It is a key meeting point for industry professionals, institutions, and stakeholders at the international level.
The opening ceremony, held in the Sala Roma (Pavilion 8), was attended by top institutional and industry association representatives, along with international delegations and leaders from major companies in the sector.
This year’s edition shows growing numbers, a tangible sign of the sector’s dynamism and strategic importance. A total of 423 exhibitors are participating— a 14% increase compared to 2023. Of these, 73% are Italian and 27% are
international, with a particularly notable 36% increase in foreign exhibitors. Also noteworthy is the presence of 169 new exhibitors (40%), further confirming the event’s growing appeal.
“ISSA PULIRE is now an ecosystem that brings together business, innovation, and global vision. The professional cleaning market is undergoing major transformation, and our event reflects and supports this change. The increase in exhibitors—especially international and first-time participants—is a strong signal: the sector believes in this fair, and we are ready to build the future of professional hygiene together,” said Toni D’Andrea, CEO of ISSA PULIRE Network.
John Barrett, Executive Director of ISSA, stated: “I would especially like to thank Afidamp for the trust they have shown us since the beginning of our partnership in 2019. The professional cleaning sector has never been as important as it is now.”
Francesco Pasquini, President of AFIDAMP, joined in the acknowledgments, emphasizing that “The improvements we see from one edition to the next are the result of great work and the collaboration between ISSA PULIRE Network, Afidamp, and ISSA. The success of the trade show is also determined by the companies that take part in it, both the longstanding ones and those participating for the first time. I wish everyone a successful event.”
Closing the speeches was the Consul General of Morocco in Milan, Dr. Mohammed Lakhal, who highlighted the importance of bilateral trade relations between Italy and Morocco, expressing hope for continued and even more fruitful collaboration in the future.
During the ceremony, the prestigious ISSA Distinguished Leadership Industry Award was presented to Giancarlo Ruffo, president of Comac, a company based in Verona that has been manufacturing professional cleaning machines since 1974. The award recognizes his entrepreneurial vision and long-lasting contribution to the development of the entire sector.
The event—organized with the support of Regione Lombardia, under the patronage of major trade associations, and backed by an international network of partners—will continue until May 29, featuring a full program of conferences, live demonstrations, and networking opportunities.
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