Bangkok-based Minor Hotels has taken a minority stake in the Global Hotel Alliance, an independent group that has 33 brands with more than 550 hotels in 77 countries across its platform.The $3.2 million investment represents a 10-percent share of the GHA.
Minor Hotels' CEO Dillip Rajakarier will now join the GHA board of directors.
“Since joining the GHA in 2007, we have grown and developed our own brands and continue to acquire new ones, and membership [in] GHA fits well with our multi-brand strategy,” said Rajakarier. “GHA has consistently demonstrated the value of global customer reach and a strong CRM and loyalty program for our hotels, and so we are delighted to be able to take our place as a shareholder in the business, with the opportunity to help guide its growth over the coming years.”
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