Hotels in the U.S. reported positive year-over-year results in the three key performance metrics for the week ending 19 January, according to data from STR, parent company of Hotel News Now.
Occupancy increased 5% to 58.4%, average daily rate increased 3.4% to $124.32 and revenue per available room increased 8.5% to $72.54. STR analysts partially attribute the week’s substantial growth figures to a calendar shift. Growth for Monday of the week was especially pronounced due to comparison with Martin Luther King, Jr. Day last year: 14 January, 2019 (standard business day) versus 15 January, 2018 (MLK Day).
Among the top 25 Markets, Atlanta saw the largest increase in RevPAR (39.1% to $95.62), driven by the second-largest increase in occupancy (16.8% to 74.4%) and the highest rise in ADR (19.1% to $128.51).
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