Hyatt’s market exposure expanded in ’18

Several growth strategies during 2018 led to new market exposure for Hyatt Hotels Corporation and executives on the company’s fourth-quarter and full-year earnings call said much of that growth has boosted loyalty membership, writes Hotel News Now’s Sean McCracken.

President and CEO Mark Hoplamazian said the company’s World of Hyatt platform continued to see growth “in membership and spending as we continued to enhance the value of membership.”

So far, 110 Small Luxury Hotels of the World properties are present on Hyatt’s platform and more are expected to be added, Hoplamazian said, which will bring “access to six additional countries with destinations in Portugal and Finland.” And the acquisition of Two Roads in October for $480 million added 20 new markets.